A great website design can be a powerful tool for establishing a brand. In the Manufacturer business, a website gives the chance to present the services and atmosphere that is being offered to the target group.

During my search for inspiring Manufacturer website designs, I encountered a surprisingly high number of luxury Manufacturer websites that fail to accomplish the simple aim of beautifully presenting their facilities. It seems that online presence is still fairly underestimated although the number of direct online bookings are increasing.

Many Manufacturer websites restrict their design to a clean, elegant but also mostly boring layout. Many use very small fonts, white backgrounds and show no effort to indulge the user. Of course, there are different target groups, from business to luxury, but each should be targeted in the best design way possible – after all it’s the Manufacturer’s image that gets exposed here.

Many of the great design websites use flash to create nice effects especially with photos. In some pages this creates a long waiting time and I can also imagine that they are not SEO friendly. But for now, I want to focus on the overall impression, functionality of Manufacturer websites might be another post topic.